The game between Nigeria and Iran, played during prime time in Nigeria, drew 17.5 million Nigerian adult viewers or 20% of the Nigerian adult population. More than 25 million adults from all the surveyed African nations watched the Nigeria game, making it the most watched game in these markets over the first 5 days of play.
Ghana viewership has remained high across all games, 3.5 million watched the opening game between Brazil and Croatia, and the gripping match between Ghana and the United States on Monday attracted 2.4 million adult Ghanaian viewers.
The US, Ghana game aired at 10pm (Ghana time), which might explain the drop in viewership numbers in the country, compared to the earlier Monday games which saw 3.1 million Ghanaian viewers. On average across the first 5 days of games, 2.2 million Ghanaians have tuned in to every hour of play.
In Kenya almost 900,000 aged 15-24 watched the same game, and in Nigeria 3.5 million youths were watching. In Ghana 1.7 million people aged 15-24 tuned in to the Germany-Portugal game, or about 18% of the youth population.
At peak viewership, during the game between Nigeria and Iran, about 15 percent of adults (grouped under the group age, 15 and older), or 25 million totals across Ghana, Kenya, Nigeria, Tanzania and Uganda, were watching the games.
Nigeria had the highest total viewership numbers, with 17.5 million. Both Nigeria and Ghana have had consistently high percentages of their adult population watching the games: an average of 14 percent per game for Ghana and 10 percent per game for Nigeria.
GeoPoll, the world's largest real-time mobile survey platform, ran the survey with initial findings revealing the rate of fans tuning into the World Cup in some African countries and represents ratings from 300 million African citizens. The data was gathered via mobile surveys in Ghana, Kenya, Nigeria, Tanzania, and Uganda.
VENTURES AFRICA
Thanks
Subscribe to:
Post Comments (Atom)
Powered by Blogger.
